A few days ago Diddy dropped his new fragrance for men called 3 AM along with a pretty provocative commercial starring himself and a topless Cassie. Last night he appeared on The Tonight Show Starring Jimmy Fallon to talk about the concept of 3 AM, what went into making his fourth fragrance, and what he did when he found out that the commercial was banned from television for being too racy.
"3 AM is a feeling," said Diddy. "If you think about 3 A.M., you're with somebody that you really like...it's an intimate time and a time to throw caution to the wind." He then demonstrates to Jimmy Fallon the correct way to put the fragrance on while air-drying and shimmying to some James Brown.
On the banning of the commercial, Diddy said that he called NBC to get it on but they wouldn't do it. The video features Diddy and Cassie simulating sexual intercourse, so it's not hard to see why networks would have a problem with it. Now to see it, people have to go to his website (or you can click here).