The OVO pop-up shop in La Brea in Los Angeles finally opened today—right by the Stussy and Undefeated shops.
Drake's OVO announced the opening of the new pop-up this past Tuesday. It's the latest temporary OVO store to open in the United States. Back in December 2013, OVO and Cash Money set up pop-up shops, called "Welcome to the Family," in the U.S. and Canada inside various retailers (Alife NYC, UNKNWN Miami, RSVP in Chicago, Refresh in New Orleans, Y&R Showroom in Los Angeles, and Capsule in Toronto). Last June, he also opened a pop-up shop during Houston Appreciation Weekend (HAW), where exclusive OVO x HAW apparel was sold.
We headed down to the store to check out the space. Check out our Street Style at the OVO Pop-Up Shop in Los Angeles.
There was a huge line today, but head down if you're in the area; the store will be around until April 30.
Photos by Geo Darkins