In case you were unaware, the music industry's answer to the Illuminati gathered today to bestow upon us a "new world order" (Kanye's words, not ours) in the form of Tidal, a new super high quality music streaming service spearheaded by Jay Z. But enough about lossless audio, whatever the hell that is. We're more interested in what happens when you get damn near twenty of the hottest people in music together on one stage all with varying degrees of alphet efficiency. Who came through and crushed the building, and who absolutely bricked it? Here's a breakdown of the Tidal press conference from the only perspective that truly matters.