Years: 1922-1940
Notable uses: Mainly Advertising

Cooper Black had a lot in common with hip-hop from the beginning. Oswald Bruce Cooper released the typeface in 1922, and it would become his legacy (even if he himself was largely forgotten—sort of like DJ Kool Herc). Most critics derided the font at the beginning, but it would find new, acceptable avenues for use, as advertisers needed something easily readable and friendly, yet its popularity dropped by the '40s. It was even called "the black menace," which is terrible in this allegory but seems worth mentioning, considering the racist white culture's opposition to hip-hop and the genre's adoption of the typeface later in Cooper Black's years.

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