Who started it: Cam'ron
Circa: 2004 

Purple Haze-era Cam'ron was known for his candy references and bright gear, like his Laffy Taffy-looking Range Rover. The "Killa Cam" music video was a testament to the color pink, and his wardrobe at the time was known for furry accents also done up in the color. So it's no surprise that pastel tones would soon pop-up on limited sneakers and streetwear gear down the line.