Year It First Dropped: 2010

Although GYAKUSOU can literally be translated as "running in the wrong direction," it was more than few steps in the right one. Nike has always prided itself on placing the athlete first, but still nailing down the aesthetics. Considering the guy in charge of the design aspect was UNDERCOVER's Jun Takahashi, it wasn't surprising that the initial collection, which was geared towards long distance runners who had to deal with changing climates, featured everything from windbreakers to moisture wicking baselayers. We should also note that GYAKUSOU was on that "tights under shorts" trend long before these style icons were. Two years before the FuelBand made its debut, simply trying on the slim-cut, well-made GYAKUSOU gear and sneakers was enough to motivate you to go for a run, Fuelpoints be damned.