Wu-Tang Clan executive producer Oliver "Power" Grant had always been looking for ways to channel the group's fame and prestige into other venues — one of which was clothing. In the mid-'90s, riding high off the success of Enter The Wu-Tang (36 Chambers), Wu Wear was born. Envisioned as a full-on lifestyle brand, it eschewed the notions of collaborating with bigger companies and opted to sell its own branded clothing to capitalize on the group's success.
Wu Wear was the first in many future clothing lines started by rappers, and arguably one of the longest-lasting. Although its name and aesthetic has changed, notable collaborations with companies ranging from ALIFE to Nike as well as that iconic "W" logo have made it one of the most recognizable rap-derived brands around.
Complex sat down with Power and he told us about the brand's early days, the changing face of the fashion industry, the importance of working with the right people, and how the business has changed over the years. Read Wu-Tang Forever: The History of Wu Wear.
Interview by Jian DeLeon (@jiandeleon)