Puma is stepping its game up. The German sportswear brand mostly known for its slender European takes on apparel, is now channeling Japanese-inspired streetwear for its "Macht's Mit Qualitat" collection for spring/summer 2013. Utilitarian rucksacks, camo-print cotton jackets and windbreakers, and heritage-fueled footwear encompass a collection that is a serious divergence for the Dassler-owned brand. However, we're quite impressed and excited to see what will come from the collection with the title translates to "Puma does it with quality." Yes, quality indeed.
Puma "Macht's Mit Qualitat" Spring/Summer 2013 Collection
Puma does it with quality.
Image via Complex Original
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