12. ALIFE Logo

Inspired By: The LIFE Magazine logo

Seeing as they're a store, brand and agency, Alife know the power of branding. Like Supreme, these members of New York's retail mafia have a number of distinctive logos—from the lower case variation to this bold, impossible to miss one that eschews fanciness for a look informed by the legendary LIFE magazine—itself a breeding ground for talent and cultural documentation before the Wordpress era. Alife have always aimed above the streetwear tag and this logo defies the lazy pigeonholing.