#33. Fresh
The more openly hip-hop affiliate of Sleeping Bag Records, Fresh sported a stupendously self-descriptive logo that partially utilized shades in opposition of one another to create an x-ray like negative-image effect. Another almost sci-fi component: the hand print image brandishing catalog number info, and/or “X” and “Y” per vinyl side (as opposed to “A” and “B”). Fresh was the word indeed.

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