For the duration of the NCAA Tournament you can expect to see this commercial put together by DeVry the NCAA showing their idealized depiction of dual-life as both a student and athlete:
Taking exception with this ad were a number of student-athletes who would appear to be calling its accuracy into question:
Melo on student athletes getting paid: “NCAA and amateur sports [have] been corrupt for so long” pic.twitter.com/wtOAPcCnzB
If you want to dig deeper into to the topic, there's theLeBron James-executive produced HBO documentary Student Athlete. "This is an incredibly important story about the institutional denial of basic human rights for these student-athletes," Maverick Carter said about the doc. "When Steve Stoute [at United Masters] brought us this idea, it was a perfect fit for the kind of stories we want to tell at SpringHill." Watch it over on HBO.