LaVar Ball has become a staple on Fox Sports 1 over the course of the last few months. While his appearances on ESPN have been limited, it feels like he’s on FS1’s Undisputed and The Herd with Colin Cowherd at least once a week now. But there’s a good chance he might see his number of FS1 appearances go way down after what happened live on the air on Wednesday afternoon.

While on The Herd, Ball was asked by Colin Cowherd and his co-host Kristine Leahy about the sales for his son Lonzo’s new Big Baller Brand sneakers. The BBB sales have been a hot topic over the last week, so the questions about them shouldn’t have come as a surprise to Ball. But for whatever reason, he wasn’t receptive—at all—to Leahy asking him how many pairs of BBB sneakers he has sold. It sounded like Ball had heard Leahy criticizing the BBB brand as a whole earlier and didn’t want to have anything to do with her. So he was completely dismissive of Leahy and refused to interact with her. He kept his back to her the whole time, told her, "Stay in your lane," and even suggested that Big Baller Brand is not for women.

Here’s a transcript of the conversation Cowherd, Leahy, and Ball had:

Ball: I’ve sold a good amount, to me. Like I said, there’s different amounts.

Leahy: How many?

Ball: Stay in your lane. Anyway, Colin, like I was telling you…

Leahy: I’m just curious.

Ball: I don’t even worry about her over there.

Leahy: Why not? I think that’s kind of disrespectful.

Ball: She scares me to death. She scares Lonzo. Lonzo is scared of me. She scares me, that’s why I don’t look that way.

Leahy: I said I’m scared of Lonzo?

Ball: I don’t look over there because she scares me.

Leahy: I’m just trying…

Ball: Leave me alone. I will tell you. 400 or 500 pairs.

Cowherd: She’s a reporter. Her job is to probe.

Ball: She can report to whoever she want behind her. I’m talking to you, Colin.

Leahy: What is your problem with me?

Ball: My problem is you are a hater. 'I would never wear a Big Baller shirt.' Well, good, don’t even talk to me.

Leahy: No, I didn’t say that.

Ball: I heard you say it. I’m not even worried about it.

Leahy: I said that I wouldn’t wear something…

Ball: That says Big Baller. It’s the same thing.

Leahy: Yeah.

Ball: With all due respect, you’re a great reporter, just not reporting on me.

Leahy: I have a right…

Ball: You have a right? Uh oh, welcome to Big Baller zone.

Cowherd: She said Baller was offensive.

Ball: No, I actually was saying it as a point…No, no, no, I didn’t say it was offensive. I didn’t say it was offensive. I just said if you want to work with Nike, Adidas, and Under Armour to maybe have something that appeals to women.

Cowherd: That was a legitimate...I don’t have to agree, but I thought that was a pretty good point. I thought it was a good point.

Ball: It’s a good point because y’all friends.

Leahy: I’m actually saying it as a point of advice.

Ball: I’m not friends with her. I don’t even see her.

Leahy: I wasn’t saying it as like I would never wear this…

Ball: What’s this show about again? Ain’t we talking about shoes? I don’t want to talk about all that.

Leahy: I think in order to have a successful company, you’re going to have to have women who like your brand.

Ball: Uh, yeah, if you have a women’s company. But anyways…

Leahy: Oh. So you’re not marketing to women?

Ball: We’re talking about Big Baller Brand.

In addition to dismissing Leahy's question, Ball also seemed to dismiss the fact that BBB does have women's products on its site:

Later in the segment, Ball also took a shot at FS1 host Jason Whitlock, who was not in the studio for The Herd. He took aim at Whitlock for criticizing his son and the BBB brand:

Additionally, Ball went back-and-forth with Leahy again a short time later and seemed to make a threat towards her:

Ball: I never disrespect women. But I’ll tell you what. If you act like that, guess what? Something’s coming to you.

Leahy: Wait, are you threatening me?

Ball: See how she tried to turn the words? I would never threaten you.

Leahy: You said something’s coming to me.

Ball: I don’t know what it is. I’m not a psychic.

Ball has said and done some off-the-wall things on live TV this spring, but this was easily his most uncomfortable—and sexist—moment yet. A detail that didn't seem to be lost on Twitter:

It’d be surprising to see FS1 invite him back anytime soon.