A show incident that appears to have been unplanned, but was actually scripted. This is increasingly difficult to pull off successfully. Wrestling fans are a suspicious bunch, and are more likely to assume that any event, however tragic, is part of the show.

Fan #1: “WWE.com is reporting that Jeff Hardy was found unconscious in a stairwell and was taken to a nearby hospital.
Fan #2: “Wow, major news networks also picked up the story. Is this is a work, that’s pretty impressive.