The act of making a wrestling move look impactful—like it really, really hurts. A wrestler can “oversell,” which means he exaggerates the pain. Conversely, if a wrestler “no-sells,” he can make his opponent look weak. A talented wrestler will know how to split the difference between these two extremes.
Fan #1: “The Rock sells the Stone Cold Stunner like nobody else.”
Fan #2: “True. I know his backflip is a bit of an oversell, but for some reason, I still love it.”