A “bad” wrestler. A heel can be a scary monster, like Nia Jax. A heel can regularly cheat or act cowardly, like The Miz. A heel can also be super cocky, arrogant, or disrespectful, like Chris Jericho. A great heel elicits boos and angry fan reactions. When a face betrays his or her allies in the ring or suddenly turns evil, this is known as “turning heel.” When a wrestler is booked to have both face and heel characteristics—typically, half the audience will boo and the other half will cheer—this wrestler is called a “tweener.”

Fan #1: “Listen to how much Roman Reigns is booed, even though he’s supposed to be a face!”
Fan #2: “It’s awful. WWE should turn him heel, but they’re stubborn and ignore their fans.”