When the Carolina Panthers open up their season against the Tampa Bay Buccaneers this afternoon, Panthers’ running back DeAngelo Williams is going to be sporting a pretty unique hairstyle:

Panthers RB @DeAngeloRB has dyed his hair pink in honor of his mom, Sandra Hill, who lost breast cancer battle in May pic.twitter.com/GdpMbGlOIY

— Adam Schefter (@AdamSchefter) September 7, 2014

As part of his ongoing effort to raise awareness for breast cancer, @DeAngeloRB has also painted his toenails pink. pic.twitter.com/mFWRGdmrQD

— Adam Schefter (@AdamSchefter) September 7, 2014

Williams has not spoken with the media since his mother’s death in May from breast cancer, except for one interview he gave to Sports Illustrated’s Peter King. Williams has long been a champion of the NFL’s breast cancer awareness movement, and is a huge reason why players wear pink during the month of October.

This year, he’s getting started a little early.

1jbG1oazqnHssrYMprqrr2TRBCUcUOxa

[via @AdamSchefter]