It's kind of hard to measure the true value of the Gatorade brand, given all the associations people have with the product that make it hard to put into actual dollars. It's a testament to the incredible branding and advertising efforts of the product that when we think of elite athletes and top performances, one of our first thought is of these athletes sitting on the sidelines with a Gatorade cup or bottle in their hands. Given that, we're not surprised that the brand is worth the GDP of a small country.