Commuters in SF were treated to a pleasant surprise when the Montgomery Street BART Station was transformed into an advert for Arches National Park. Wrapped with print from floor to ceiling, the station now makes visitors feel as if they are at the base of Delicate Arch. The idea is to get folks excited to visit Utah. We're sold. Hats off to the agency, Struck, that dreamed up the campaign. [PSFK]