DATE: 6/10/2011
COMPLEX SAYS: Referring to one's self in third person and by ridiculous monikers is something that's been a part of sports since big contracts and endorsements came into play. However, referring to yourself like that when talking with fellow players is still viewed as a douchebag move. Supposedly this is how LeBron began a text to one anonymous NBA player while attempting to convince him to come to Miami: "Yo, this is King James." Based on homie's collapse in the Finals we think a, "Yo, this is Jester James" text greeting may be more fitting this offseason.

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