It took a long time for All Elite Wrestling to find its direction and voice. But ever since All Out, the promotion’s most recent PPV event, it’s safe to say that AEW is no longer an experiment. The company has talent, potential, and a large enough budget to kickstart a new era of mainstream professional wrestling—one that, for the first time in a long time, would not be completely beholden to Vince McMahon and the WWE.

Yes, there have been missteps along the way. But that’s also because it’s been so long since anyone in the business attempted to build something from scratch on this scale and with this scope. And it’s also because AEW has this need to be a one-stop shop for every type of wrestling fan—the ones who like slow deliberate offense, and the ones who like multiple dramatic high spots, and the ones who like glass-ridden death matches. 

That can sometimes make a show feel like chaos. But it also gives AEW a sense of earnestness and unpredictability—the life blood of an industry that revels in that blurriness between work and shoot.

Here are 10 reasons why you should be watching AEW right now.