Another day, another highly anticipated Air Jordan retro release. This morning marked the launch of the “University Blue” Air Jordan 1 High OG, the latest colorway that pays homage to Michael Jordan’s college days at the University of North Carolina. Even before the 10 AM release, sites like Foot Locker, Eastbay and Finish Line were bogged down by connection errors and overcrowded “waiting rooms,” a sign that this drop would be as chaotic as expected.
Of course, it’s Nike’s SNKRS app that provides potential customers with the easiest method of attempting to buy sneakers, but also the quickest and most frustrating way to receive that all but inevitable ‘L.’ Because while we all love the game, the game doesn’t always love us back. The silver lining is that release day shenanigans make for great comedy, so to help you smile through the pain, we’ve rounded up some of the best and funniest reactions to this morning’s release.