Nike is launching a new release experience through the SNKRS app that's designed to give fans a better chance to purchase coveted shoes with the introduction of SNKRS Link.
According to the brand, its goal for SNKRS Link is to ensure some of its coveted sneaker releases end up in the hands of "true fans" first. Nike says that the experience is only accessible through a special link that the brand or its various partners, like artists and athletes, will share through different platforms, including on social media, using QR codes, and separate access points. Fans who are able to grab the link or scan the QR codes will be taken into the SNKRS Link experience to unlock the chance to purchase exclusive sneakers.
Like with many of the coveted releases on SNKRS, products will only be available for a limited time, and sizing and availability for the drops are not guaranteed at the point of entry into the experience.
