Jordan Brand has expanded its overseas reach with the opening of a new retail store within the fashion district in Milan, Italy.
The Jordan World of Flight Milan store, located at Via Torino 21, is officially opened for business today. The 363-square-meter-space’s interior is filled with murals from local artists and creators, which Jordan Brand says are inspired by the neighborhood’s connection to basketball culture.
Not only is the new Jordan store stocked with Jordan sneakers and apparel for men, women and kids, but shoppers who are Nike Members can also gain access to exclusive product offerings, special events, and elevated SNKRS pickup experiences.
“Opening Jordan World of Flight represents a truly exciting milestone for Jordan Brand,” Craig Williams, the president of Jordan Brand, said. “With World of Flight, we unveil a destination centered in our heritage and basketball culture. This new retail experience positions us to continue our growth journey as a brand and deepen our connection with our consumers.”
Jordan Brand’s new Jordan World of Flight Milan store is now open at Via Torino 21.
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