Skating Stoned in Adidas' "420" Sneakers

Embracing the theme.

Adidas 420 Weed Sneakers

On the principles of nature and personal freedoms, I am pro-marijuana. However, I do not advocate “in-your-face” marijuana use. I like to think of myself as an underground smoker. I actually don’t smoke too too much–but it seems by the way I talk that everybody assumes I am a huge stoner. I am OK with that. I let the people underestimate my drive and calculated approach to the world.

Whether it was the “MAY CAUSE RELAXATION” alert on the beautiful cork insoles, or the “HIGH POTENCY” woven labels on the backside of the heel, BAIT and adidas didn’t shy away from the medical marijuana theme of their “420” Stan Smith collaboration. The purpose of this assignment was to embrace the theme of the shoe and not only skate in it, but also partake in the subject matter.