The "What The" concept has been used on numerous sneakers since first debuting on the Nike SB Dunk Low back in 2007. In the 12 years that followed, the head-turning mismatched colorblocking has also been showcased on classics like the Air Jordan I and Air Max 95, as well as a slew of Nike basketball models for superstars like Kobe Bryant, LeBron James, and Kevin Durant.
Jordan Brand is bringing back the "What The" colorway this Saturday on yet another popular silhouette, the Air Jordan IV, which is sure to be a hit among Air Jordan collectors. In lieu of this weekend's launch, we decided to take a look at the history of "What The" releases.
Check out the list below to see our picks for the top 10 "What The" releases from Nike and Jordan Brand from year's past.