This year has been filled with sportswear companies offering large endorsement contracts to athletes, including James Harden getting $200M from adidas and Steph Curry received equity in Under Armour. Nike has stepped up and extended a massive contract to its marquee basketball athlete, LeBron James, by offering him a lifetime contract.
According to ESPN reporter Darren Rovell, James's deal is the biggest guarantee in Nike's history.
BREAKING: Nike has signed LeBron James to a lifetime deal. Largest single athlete guarantee in company's 44-year history.
James has been a Nike athlete since his NBA career started in 2003, and this deal ensures that he'll be so even after his retirement.