There's celebrity seeding and then there's what Champs Sports just did for DJ Khaled. The sneaker store chain surprised its current endorser and former sales associate by building Khaled his own personal store inside his Miami-based We The Best recording studios. The 525-square-foot space will get regular inventory deliveries just like any other Champs Sports location with SKUs from Jordan Brand, Nike, adidas, and Under Armour.
Unlike every other Champs Sports store, visitors of the space will get everything for free. How do you get inside? Well, that's up to Khaled as the store is invite-only. Khaled also decides who gets what. Judging from who came by for the store's "grand opening" this weekend, it's safe to say that regular visitors of the space will be people who have recorded or are recording with Khaled at the We The Best studio less than 10 feet away. However, Khaled did say he wanted to work with Champs on how to get normal people without a record deal inside the space via contests on social media. For now, check out images of DJ Khaled's We The Best sneaker suite and the first people who got to shop there below