Under Armour announced its first-ever custom sneaker offering on Wednesday, debuting its UA Icon site that allows users to give their own spin on a handful of models. The Under Armour Curry 1 ($160), Under Armour ClutchFit Force 3.0 ($250), and Under Armour Highlight ($160) are available through UA Icon here.
According to a press release from Under Armour, UA Icon allows for photo uploads to be printed directly onto the sneakers, an approach seen before via Adidas' MiZXFlux app.
Under Armour anticipates the first round of sneakers from UA Icon shipping in mid-July.
No doubt most notable in the group is the Curry 1, a sneaker that's been back a few times since its debut through programs like this and the Curry Lux line.
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