There can't be a party in Miami without the locals getting in on the festivities, and that holds true for the sneaker scene as well.
As the NFL prepares its takeover of the city for Super Bowl LIV, sneaker boutique SoleFly is readying a celebratory capsule collection to mark the game and its own 10th Anniversary. The lineup consists of a G Shock watch, apparel, slide, football cleats and a Friends & Family Air Jordan 10 inspired by the big game. While the shoe hasn't been fully revealed, the teaser video offers a brief look at a white-based make-up, with orange and black accents, a leather interior and dual branding on the heel.
The capsule launch is expected to take place during a pop-up event on Jan. 31 at Gibson Park. More details will be announced soon.
UPDATE (1/30): SoleFly officially unveils its Super Bowl LIV capsule footwear, including the Air Jordan 10 Retro. The Jordan 10 will be available via auction on Jan. 31, with proceeds going to the Overtown Optimist Club, a Miami-based non-profit that supports youth development through sports.