In June, Reebok Classics announced a long-term partnership with Machine Gun Kelly, who is the latest to collaborate with the brand as part of the iconic Club C franchise.
The new 'Club C Overbranded' takes the daring style of the 90's into its stride, delivering both attitude and in-your-face confidence. Shot by Atiba Jefferson, the campaign is set in an abandoned warehouse in Chicago to pay homage to the raves and warehouse parties of the 90s. The campaign was shot to channel the energy of MGK, and the era that the shoe takes cues from.
Launching in six colourways - white/grey, black/white, meteor grey, primal red, hunter green, and 'Overbranded' - the pack will provide both block coloured silhouettes, as well as the 'Overbranded' that features an all-over Reebok logo branding. All six sneaker colorways feature premium tumbled leather with an EVA midsole.
The pack will be available August 2nd from Reebok and other select retailers around the world. In addition to the footwear, the pack will include a bold blue cap and a Graphic Pack Half Zip Hoody in grey.