Yesterday was unofficially NMD Day, as adidas had people around the world lined up for a chance to cop the first widespread launch of the coveted sneakers. Some crowds were able to maintain their composure while others broke out into full-on frenzies, and when it was all said and done, nearly every colorway had sold out at most doors. Now, thanks to The Drop Date, we're getting a chance to see how adidas celebrated the launch across the pond.
In London, the Three Stripes set up shop with what it's dubbed the Futurehouse, a six day pop-up event that celebrates all things NMD. The setting itself was furnished with dark, dingy installments that The Drop Date described as a "futuristic and apocalyptic feel, with a hint of the Breaking Bad."
Yesterday's event saw performances from Joey Bada$$, Wretch 32 & Avelino, and Snakehips, along with DJ sets from Barely Legal, Manny Norte, and Monki. Meanwhile, Hypebeast reports that names like Gary Aspden will be in attendance throughout the weekend.
Futurehouse will remain open through Tuesday, March 22 at 25 Curtain Road, London, EC2A 3LT. Don't sleep on this one if you're in the area.