The up-and-down marriage between adidas and Reebok may be coming to an end in the near future, as reports have surfaced that a group of investors is interested in purchasing the brand from the Three Stripes.
Based in Hong Kong and Abu Dhabi, the group of investors is seeking to buy Reebok for $2.2 billion. Sources say that the investor behind the bid was Jynwel Capital chief executive Jho Low, who believes that the company will fare better as an independent operation.
Reebok has been a part of adidas ever since the Three Stripes purchased the company back in 2006 in efforts to put heat on rival Nike. The acquisition hasn't exactly paid off, though, as Business Insider points out that adidas' share of the U.S. market continues to shrink. It appears that adidas is headed in a new direction that doesn't include Reebook, with the acquisition of three key Nike designers and celebrity endorsers like Kanye West
Things have been even stranger for Reebok, as the once uniform supplier of the NFL and NBA, as well as the signature shoe home of Allen Iverson, has been reduced to a minor role, watching as companies like adidas, Nike and Under Armour dominate the performance sneaker market. Keep it with Sneaker Report as this situation continues to develop and let us know if you think that Reebok could ever return to prominence.