Behind every sneakerhead is a talented liar. Every Saturday morning, they quiet the voice of reason telling them to spend their money responsibly. It's a constant psychological battle, and so long as 'heads are living and breathing sneaker culture, they'll always give in. Whether it's to save face over an L or to justify a purchase that they know they weren't supposed to make, sneakerheads always know how to bend the truth when it comes to feeding their addiction. With that being said, these are the 10 Lies All Sneakerheads Tell Themselves.