Nike's game-changing products are the result of countless research, trial and error, and testing. From sneakers to clothing and accessories, it's this scientific approach, paired with great design, that's the key to innovation.
We've all heard of Nike's state-of-the-art research labs, but it's very rare to get a glimpse of what really goes on inside unless you're an athlete. To give consumers a better idea of all the behind-the-scenes magic, Nike has shared this quick video that provides a look at some of the technology and methodologies used by the Swoosh. Peep the footage as Nike Senior Director Matthew Nurse breaks it all down and reveals how Nike stays ahead of the innovation curve.