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Track and field has never really caught on with sports gamers but that hasn't stopped companies from trying to make it happen. 

Nike Research Lab or Video Game?


Joe Mauer has twice graced the cover of MLB: The Show, yet he has the sweet swing that Nike researchers would love to analyze.

Nike Research Lab or Video Game?

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The release of FIFA 15 is just a few weeks away.

Are women's teams being added to the game this year or is this athlete supplying information for the Nike's next groundbreaking soccer boot? Nike Research Lab or Video Game?

 

Some players, like Richard Sherman, are stars in both the video game and sneaker world.

The Seahawks All-Pro corner is the cover boy for this year's Madden, as well as the first player to lace up Nike's Flyknit technology on the gridiron. Nike Research Lab or Video Game?

 

Tiger has long been the face of Nike Golf, as well as his own video game series with EA Sports.

EA Sports or Nike?

Tiger is a busy man.

Despite all his endorsements, he's gotta be on the links sometime. So where is this golfer standing in for Tiger: EA Sports studios or the Nike Sport Research Lab?

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Every year the folks at both Nike and 2K Sports astound us by how much they push the innovation envelope. 

Nike Research Lab or Video Game?

Tim Howard recently decided to take some time off from the US Men's National Team.

With more down time he'll be able to pursue some off field activities like strapping on some markers in the photo above. Nike Research Lab or Video Game?

Slide 1: Nike Sport Research Lab
Slide 2: Behind the scenes at MLB video game
Slide 3: Nike Sport Research Lab
Slide 4: Madden 2015
Slide 5: EA Sports
Slide 6: Nike Sport Research Lab
Slide 7: Nike Sport Research Lab
Slide 8: Nike Sport Research Lab

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