There's an interesting conflict developing in Eugene, Oregon this week, site of the 2014 IAAF World Junior Championships.
You see, Eugene is the birthplace and home of sportswear behemoth Nike. However, the IAAF recently signed into a place a partnership with adidas, meaning that all Nike swoosh logos in Eugene's Hayward Field must be either painted over, covered up or taken down during the competition.
As the home stadium of the University or Oregon, Hayward Field has served as home to many Nike legends over the courses of their career, such as the company's co-founder Bill Bowerman and brand ambassador Steve Prefontaine. However, the iconic swoosh logo that means as much to the city as Oregon's "O" emblem will be overtaken by adidas' three stripes for the duration of the championships.
That isn't to say that Nike will not have a presence in its "home city." Nike is the exclusive outfitter of USA Track & Field and many of the competition's athletes shoes figure to be Nike, as they are allowed to choose their own footwear. Still there is something a bit odd to the whole situation like the Yankees calling Fenway Park home or Lambeau Field getting a Bears makeover.