It's easy to say that runners are a growing trend in sneaker culture, but they've been a staple for those who live across the pond. That's why it was easy for End to decide to work on a runner. "The U.S. gets a lot of its sneaker culture from basketball, and over here (England), that’s something that’s growing. But a lot of our customers are looking at runners," Lister said. "We don’t have a huge following of basketball sneakers, or the game itself, so the sneakers don’t always resonate in the market as much. With the running shoes, though, they’re something that’s easier for the average guy to understand."
Monaghan added, "If you look at British and European sneaker brands, they’ve been doing running sneakers since the start."