End is known for stocking some of the best sneaker releases, but it also sells great apparel to boot. This gives the shop a duality within the style/sneaker world. Given this experience, End has a unique view on a sneaker collaboration. "We’re primarily a lifestyle store, but sneakers are a huge part of our business, too," Lister said. "With this project, we wanted something that fit with our customer and aesthetic. From that, we ended up with something utilizing premium fabrics and materials."