Tucked behind a bodega-themed storefront, Boston's Bodega boutique prides itself in being truly different and challenging the norms of retail culture. Shop co-founder Jay Gordon recently sat down with Hypebeast to discuss the "hidden shop" and also speak on their "U.S.B.D.G.A." collaboration with Reebok on the Classic Leather. Filmed inside Bodega, Jay first dishes on his initial Reebok purchase when he was in high school, then the iconic nature of the Classic Leather, and on to how it was a great shoe for the Bodega team to work on.

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