ComplexCon returns to Long Beach Nov. 6 - 7 with hosts J. Balvin and Kristen Noel Crawley, performances by A$AP Rocky and Turnstile, and more shopping and drops.
Secure your spot while tickets last!
Tomorrow will be a monumental day for Boston's Bodega: The retailer and brand will release its first-ever collaboration with the sneaker company it shares its city with, New Balance. The two have worked together on a pair of "HYPRCAT" 577s. If you're new to the limited-edition sneaker game, Bodega has been steadily working with a multitude of brands since 2007. Included in its history are co-designed sneakers with Puma, Converse, Nike, Lacoste, Reebok, Vans, adidas, Rockport, and Saucony. Tons of Saucony. We reached out to the folks who reside behind the magical Snapple machine, and got their perspective (they're the ones in quotes) on the history of collaborations they've had through the years. From 2007 to present, here's A Complete History of Bodega's Sneaker Collaborations.