ComplexCon returns to Long Beach Nov. 6 - 7 with hosts J. Balvin and Kristen Noel Crawley, performances by A$AP Rocky and Turnstile, and more shopping and drops.

Secure your spot while tickets last!

The NIKEiD program kicked off in 1999, but it took a little while to truly catch on. It was a matter of getting the options right - from colors and materials to actual models. But once people figured that they could get their very own one-of-ones - and design them, no less - it became something like a phenomenon. "Oh these? These were made custom for me." Flourish.