Year: 1989

Forget for the moment that multiple companies tried to make their own inflatable sneakers after Reebok introduced the Pump in 1989, and focus on what it did to the price of basketball shoes. Its retail price was half again as high as that of other high-end basketball shoes, and while it was an outlier, it made that higher price point more realistic. People were clearly willing to pay for technology, especially technology they could see and feel. Enter the '90s.