To commemorate the start of the 2011 Rugby World Cup, NIKEiD offers up this exclusive "NEW BLOOD" Air Max 1 Hyperfuse. The murdered-out Max was inspired by England's black kit and features the words "NEW" and "BLOOD" in red on the tongue. To partner with the Max, a pair of customized "England" Nike x Beats by Dr. Dre headphones were made for each member of the England squad but unfortunately won't be available to the public. These are extremely limited and will be available at the Nike 1948 store in East London this weekend. 

[via Hypebeast]