The Air Max 95 was never a cheap shoe. Of course, if you could avoid extra tax or knew an employee well, there was room to maneuver, because that $140 price tag was brutal. Now it’s $170—a $30 price hike over 20 years. In the UK, the shoe rose in price from £99 in 1995 to a steady £110 for years, to the point where the shoe was nicknamed the the "110." Now it costs £115 (a £16 inflation during its lifetime), which just doesn’t sound as cool.