Pete Davidson is the new face of Manscaped, as evidenced by the men’s grooming company’s first commercial featuring the former SNL star.

To kick off the partnership, Davidson is tasked with trying to come up with a tagline. What he comes up with for the “Lawn Mower 4.0” trimmer, which is specifically tailored for the groin, are as crude as you might expect.

“Let’s show them how hairless we could be boys," Davidson says in the clip, in which he also alludes to having a “hot date” later. "Presentation matters! Don't make me get specific, because I will. ... I’ve been using this guy long enough to where I think it’s time we go into business together!" Davidson also jokes.

As Business Wire reports, Manscaped announced that Davidson is also now a shareholder in the company.

“Pete is the perfect brand partner for Manscaped. Both his sense of humor and sense of self closely fit our brand voice and values,” said Paul Tran, Founder and CEO of the company. “One of those core values is to not take ourselves too seriously; it makes our brand approachable and allows for authentic connections with our fans. We’re so fortunate to work with Pete who is incredibly talented and has a natural ability to connect with men and women all over the world in a similar fashion.” 

Check out Davidson’s first commercial as the new face of Mandcaped above.