Burger King has opted for a new slogan, replacing its "Have It Your Way" tag after four decades.
The new battle cry is "Be Your Way," an inspirational bullet aimed right at a younger demographic.
The Associated Press explains this shift towards individuality:
According to recently-hired Senior Vice President Fernando Machado, the new motto seeks to connect with customers on a deeper level. "We want to evolve from just being the functional side of things to having a much stronger emotional appeal," Machado explained.
[via Associated Press]
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