YouTube is making it easier for smaller creators to gain access to its monetization tools.
TechCrunch reports that creators with at least 500 subscribers will be able to participate in the YouTube Partner Program, the platform’s shopping affiliate program. With YPP, creators have access to the Super Thanks, Super Chat, and Super Stickers tipping tool, channel memberships subscription tool, and they can promote their own merch via YouTube Shopping.
In addition to the 500 subscriber benchmark, creators need to have three public uploads within the previous 90 days, and either 3,000 watch hours in the last year or three million views of their YouTube shorts in the previous 90 days. The subscriber benchmark was previously 1,000, and creators needed 4,000 watch hours or 10 million views of their Shorts.
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Creators in the US, UK, Canada, Taiwan, and South Korea will have access to this new YPP model, and it will soon be available in other countries as well.
According to The Verge, small creators will still be compelled to expand their audience in order to make money on ad revenue. YouTube isn’t changing the current YPP guidelines for revenue sharing, which urges creators to make money, particularly using the Shorts format. YouTube Shorts were given shopping-related features last November, and there has been an emphasis on creators cashing in through Shorts. Creators won’t have to reapply to YPP when they reach the subscription requirement.
