Netflix Wants to Push Back Against Password Sharing in a 'Consumer Friendly Way'

Netflix is trying to make it harder to share accounts.


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Netflix is looking to crack down on password sharing. In a recent call about its third quarter earnings, the streaming giant noted that they hope to monitor accounts that are sharing their login credentials and employ new measures to curtail it.

The company didn't say what they plan to do, but considering the platform already monitors the amount of devices logged on and watching on their service at any given time, it shouldn't be too much of a leap to limit the number of IP addresses that can access any given account. 

Beyond that, the third quarter offered a much-needed rebound from their disastorous second quarter. The company lost subscribers for the first time since 2011. They added 517,000 new U.S. subscribers which was less than the 800,000 they projected but better than losing people. 

Netflix execs were frank in their short-term outlook, saying that the launch of Apple and Disney's streaming services will take a bite out of their base.

"The launch of these new services will be noisy,” Netflix said. “There may be some modest headwind to our near-term growth, and we have tried to factor that into our guidance.”

They also noted that their own price increases might have limited their growth.

“Since our U.S. price increase earlier this year, retention has not yet fully returned on a sustained basis to pre-price-change levels, which has led to slower U.S. membership growth,” the company told shareholders. 

Netflix will be putting the work in to draw new subscribers as Disney rolls out the live-action Star Wars series and Apple drops big money on a new series. They recently announced a movie called Marriage Story starring Adam Driver and Scarlett Johansson. On top of that, they are also producing a series based on the beloved comic book Bone. Take a look at the trailer for the former below. 

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