"I have long seen how hip-hop as well as our music (Migos) really impacts kids," Quavo said in a press release Thursday announcing the new animated franchise series aimed at kids ages 8-12. "I've loved animation my whole life whether on TV or in movies and I wanted my first jump into this premium content world to be a show just for kids. It will definitely reflect the creativity, love, and families in and around the NAWF side of Atlanta where we grew up."
The series will draw from the Atlanta hip-hop scene and marks a partnership between Imagine's Marginal Mediaworks, Imagine Kids+Family, Quality Control Music, and Motown. Quality Control's Pierre "Pee" Thomas and Kevin "Coach K" Lee will produce alongside Dan Altmann and Capitol Music Group's Brian Nolan and Ryan Allingham.
Quavo, meanwhile, holds an executive producer title alongside Grazer—a four-time Oscar nominee/one-time winner whose long history includes producing 8 Mile, American Gangster, Apollo 13, and Empire—and several others.
Coach K, speaking on Quality Control's expansion into the realms of TV and film, said the most important and inspiring aspect of this partnership project is the fact that "all kids will be seeing themselves" in this series.
"When I was growing up there was very little media that had brown and black skinned kids feeling heard or seen and the ones that did stood out and served as a crucial roadmap through our childhoods," he said. "I'm about inclusive stories that address all kinds of situations that kids of ALL ethnic and financial backgrounds experience and to give them a common tool to learn and grow."
The series, per Thursday's announcement, is expected to be launched alongside new merchandise and original music.