Cause: Cancer Research
Founding Date: 2014
The women who took Instagram by storm for the #NoMakeUpSelfie brought new meaning to the terms #nofilter and “I Woke Up Like Dis.” This UK-based selfie movement became popular among some of Hollywood’s famous faces, who dared to go bare for a notable cause. Posting pictures of their true self, women nominated their friends in order to raise awareness with as little as a $5 donation. In less than a week, donations reached over 8 million pounds.